Connecting Google Ads brings your campaign spend and performance in next to the jobs and revenue it produced.
Steps
- Open Integrations and choose Google Ads.
- Sign in with the Google account that has access to the ads account.
- Pick the account if the login manages more than one.
What it brings in
Spend and performance per campaign, the same figures broken out by day, and the search terms that actually triggered your ads.
That last one is worth more attention than it usually gets. The keywords you bought and the searches people typed are different lists, and the gap between them is where most wasted ad spend lives.
Why it matters that it sits next to the money
Google Ads can tell you what a click cost. It cannot tell you what the job was worth, because it has never seen your invoices.
Next to your revenue, the question changes from cost per click to cost per customer, and then — with lifetime value — to whether the campaign is profitable at all. A campaign at twice the cost per lead can be the better campaign if it brings the customers who come back.
Attribution
Where the connection earns its keep is tying a specific job back to the click that produced it. That is covered in marketing attribution.
Access and data
Authorisation happens through Google's own sign-in; Omnyra never sees your Google password, and access can be revoked from your Google account settings at any time.
The connection reads performance data. Where conversion tracking is enabled it also reports completed jobs back to Google, which is what lets Google's bidding learn from real outcomes rather than form fills. It does not create campaigns, change budgets, or spend money.