Social accounts are connected from the Technology area, not from Marketing. Marketing publishes to whatever is already connected.
Steps
- Open Technology.
- On the Overview tab, select Connect.
- Choose the platform and sign in with that provider when prompted.
- If the account manages more than one page or profile, pick the one to use.
The connection is made against the account you are signed in as, so sign in as the account that actually owns the page rather than a personal profile that merely has access.
Facebook and Instagram
These two account for most connection problems, and the cause is almost always on Meta's side rather than Omnyra's.
You need to be an admin of the Facebook Page, not an editor or a moderator. Being an admin of the business is not the same as being an admin of the Page, and this is the single most common reason a connection appears to succeed but no page is offered.
An Instagram account must be a business or creator account and linked to the Facebook Page. A personal Instagram account cannot be posted to by any third-party tool.
Both of those are Meta settings, changed in Meta's tools rather than here:
- Page roles and permissions on Facebook (Meta)
- Meta Business Suite help (Meta)
Google Business Profile
Verification, ownership disputes, and suspensions are Google's process and are resolved in Google's own tools. Once the profile is verified and you have access, connecting it here is the same as any other platform.
Your Business Profile does more than receive posts — it is also where your reviews arrive. See Google Business Profile.
If a connection stops working
Connections expire when a password changes, when access is revoked on the platform's side, or when the platform requires re-authorization. The fix is the same in every case: reconnect from Technology. Reconnecting does not lose scheduled posts.
What connecting gives you
The connected accounts themselves, the queue of posts waiting to publish, the media library behind them, campaigns, and the brand playbook the drafts follow.
Publishing runs through the marketing connection rather than through separate per-platform links — see GoHighLevel.
Why that matters when a post does not go out
A failure is almost always the connection to the platform rather than anything wrong with the post. The account's authorization lapses, or the platform changes what it requires, and the post sits in the queue.
Reconnecting the account and publishing again is the usual resolution — see something did not send.
What a post carries
A scheduled post carries text and one image. That is the whole of it, on every platform.
Video files are not published. A video attached to a post is refused at the point the post would go out rather than appearing on the platform, so a plan that depends on footage is worth knowing about before the plan is built rather than on the morning it was due.
TikTok is the one exception, and only because TikTok will not accept a still image at all: the post's image is turned into a short clip and that clip is posted. You still attach an image, the same as everywhere else.
Each platform has its own rules
Image dimensions, character limits and how links are handled all differ. A post written for one platform is adjusted for the others rather than duplicated — see the content plan.
The requirements for connecting differ too, and three of them differ enough to be worth reading before you start:
- Facebook — you must be an admin of the Page, not an editor
- Instagram — a personal account cannot be posted to by any outside tool
- LinkedIn — it posts to a company page, not to your profile
- X — connects on its own path, so it fails independently of the others
- TikTok — the post's image is sent as a short clip, because TikTok takes video
- Threads — follows the Instagram account
- Bluesky — no sign-in window; a handle and an app password
- Google Business Profile — posts and photos follow different rules
What social is realistically for
For most local trades it holds attention with people who already know the business rather than finding new customers. Judge it on that rather than on inquiries — see marketing channels.