Quote conversion is the share of estimates that turned into completed jobs, over a rolling 90 days.
Why it is read from the job system
It is the same question as close rate, answered from a different place: your field service system already knows which estimates became jobs, because it created both records.
That matters because it needs no discipline to stay accurate. A pipeline someone updates by hand degrades as soon as the week gets busy. This figure comes from records your team creates anyway, so it is as reliable in a busy month as a quiet one — which is exactly when you most want to trust it.
Ninety days
Long enough for a decision cycle to complete. Quotes are not answered the day they are sent, and a 30-day window mostly measures how many quotes are still outstanding rather than how many were won.
Reading it with average job value
Together they describe your sales position in two numbers.
High conversion, low average job value — you win most of what you quote and quote small. Usually room to price higher; a very high win rate is often underpricing.
Low conversion, high average job value — you go after larger work and lose more of it. Normal, and worth comparing the cost of quoting against what you win.
Both low — the most urgent combination, and the one to look at before spending more on marketing.
What moves it
Speed of response, more than anything else in most trades. Being first to reply wins a surprising share on its own, and it costs nothing but a habit.
Available where Housecall Pro is connected.