Salty Fox Services
A veteran-owned demolition and clean-out company that sat near 290 search impressions a month for a year, then hit 2,794 in its first month on the new site.
Google impressions in the first full month, against a 12-month average near 290
impressions versus the prior quarter
pages published and submitted to Google and Bing
website visitors since launch
The situation
A veteran-owned demolition, property clean-out and storm debris company running on a website builder page that had produced roughly the same flat trickle of search impressions every month for twelve straight months. Nothing was wrong with it. Nothing was working either.
What Omnyra built
- New site built from the standard pipeline, 157 pages covering every service in every area worked.
- Sitemap submitted to Google and pushed to Bing directly rather than waiting to be crawled.
- Text message consent, privacy and terms pages built to carrier standard, with consent stored as proof.
- Analytics, Search Console and conversion tracking configured at launch, not after.
- Domain cut over with zero email downtime on records the business could not afford to lose.
A flat line, then a step
Twelve months of data before the rebuild sit between 226 and 456 impressions a month. The first full month after launch produced 2,794. Same business, same market, same reviews. The difference is that the pages now exist.
The result
Search impressions went from a twelve month band of roughly 226 to 456 a month to 2,794 in the first full month live, a 4.2× quarter over quarter increase, with clicks up from 22 to 60. The site now ranks for the work the owner actually wants, including clean-out and trenching searches it never previously appeared for.
Google Search Console, 13 August 2025 to 11 August 2026, and Google Analytics 4 since launch. Published with the client's permission.
Results shown are one business's experience and are not typical. Outcomes vary with market, data quality, prior tooling, and how the work is applied.
Questions about this engagement go straight to josh@omnyra.ai. More engagements at /work.