Ramar Transportation
A Department of Defense munitions carrier whose website had produced nothing in twenty years, given the operating system the company now runs on.
staff time inside the operations portal in 90 days
quote requests, driver applications and calls tracked
organic clicks, up from 6 the prior quarter
Google impressions, against 232 the quarter before
The situation
A twenty year old website that had never produced a single lead, and a back office spread across disconnected software nobody could see at once. The company hauls Department of Defense munitions freight, a serious credential the old site never mentioned.
What Omnyra built
- Full website rebuild engineered for conversion, leading with the federal and hazardous materials credentials.
- A complete operations portal: dispatch, key performance indicators, payroll, brokerage, transload, accounts receivable and payable.
- Carrier payables, broker commission tracking, payment ledger and revenue splits in one place.
- Container and transload management with seals, materials and monthly reporting.
- 64 automated tests so releases ship the same day they are asked for.
The number that actually matters
Search visibility went up roughly 145 times quarter over quarter, which is the headline. The real measure is the 183 hours staff spent inside the portal in the same window. That is not a marketing metric. It is the system the company runs on.
The result
The site logged 9,826 page views across 4,023 sessions. Twenty commercial quote requests, two defense quote requests, five driver applications and seventeen calls were captured as tracked conversions. Average search position is 11.1, and the company now ranks for freight terms in ports it actually serves.
Google Analytics 4 and Google Search Console, 13 May to 11 August 2026, compared with the preceding 90 days. Published with the client's permission.
Results shown are one business's experience and are not typical. Outcomes vary with market, data quality, prior tooling, and how the work is applied.
Questions about this engagement go straight to josh@omnyra.ai. More engagements at /work.