LeJeune Dance Company
A dance studio relaunched around the one thing that made it different, now taking 1,550 organic clicks a quarter.
class registration clicks tracked
organic clicks, against 125 the quarter before
search click-through rate
Google impressions, 19× the prior quarter
The situation
Parents looking for classes could not find the studio, and the one thing that made it different, a full aerial and cirque program almost nobody else in the region offers, was buried where nobody would see it.
What Omnyra built
- Site relaunch with local search structure and class discovery built into the page architecture.
- Positioning rebuilt around the aerial and cirque program rather than generic dance instruction.
- Booking and lead capture wired into analytics so registration intent is measurable.
- Ongoing content aimed at the class-shopping searches parents type.
Ranking beyond the name
The site no longer only wins its own brand. It takes 31 clicks a quarter on “adult ballet classes near me” and similar non-brand searches, which are parents who did not know the studio existed. Average search position is 8.8.
The result
Organic clicks went from 125 to 1,550 quarter over quarter, on impressions that grew nineteen times. The site converts search traffic at 6.0%, because the pages answer the exact question a parent typed. 613 registration clicks were tracked in the same window.
Disclosure
Omnyra's founder held an ownership interest in LeJeune Dance Company until October 2025 and exited before any of this work was measured. Every figure above covers May to August 2026, under ownership unconnected to Omnyra.
Google Analytics 4 and Google Search Console, 13 May to 11 August 2026, compared with the preceding 90 days. Published with the client's permission.
Results shown are one business's experience and are not typical. Outcomes vary with market, data quality, prior tooling, and how the work is applied.
Questions about this engagement go straight to josh@omnyra.ai. More engagements at /work.