iFLY Wilmington
A customer list that was sitting idle, turned into $19,035 in tracked, attributed revenue in its first three weeks.
tracked revenue in the first three weeks
bookings from returning customers
lapsed customers brought back
from kickoff to live
The situation
iFLY Wilmington had years of customer data sitting idle. Past flyers were never brought back, reviews were left to chance, and marketing spend could not be tied to a single booking. Like most operators, the business ran on instinct instead of numbers.
What Omnyra built
- A measured growth engine, live seven days from kickoff.
- Recovered and cleaned the full customer database.
- Segmented email reactivation, run against a held-out control group so the lift is measured, not assumed.
- Automated review requests and lifecycle follow-up.
- Promo-code attribution tying every campaign to booked revenue.
- A live dashboard the owner watches in real time.
Sender health
13,231 emails, 98.8% delivered, 42% open rate, near zero complaints at 0.05%. Reviews climbed to 24 in the launch month against a roughly 8 per month baseline, lifting the profile to 251 reviews at 5.0.
The result
$19,035 in tracked, attributed revenue in the first three weeks, from reactivation alone. 79 bookings from 64 returning customers, every figure measured against a control group that received nothing. The whole engine went from kickoff to live in seven days, and the owner now watches revenue climb live on a dashboard instead of guessing what his marketing does.
Platform attribution data and Google Business Profile, first three weeks after launch, 2026. Published with the client's permission.
Results shown are one business's experience and are not typical. Outcomes vary with market, data quality, prior tooling, and how the work is applied.
Questions about this engagement go straight to josh@omnyra.ai. More engagements at /work.