Campaign Builder takes one described idea and produces a set of posts around it, rather than asking you to write them one at a time.
Steps
- Open Marketing → Campaign Builder.
- Name the campaign and describe the idea in plain language.
- Generate the posts.
- Review and edit them, then schedule.
Describing it well
The description is doing the work, so it is worth two extra sentences. What the campaign is for, who it is aimed at, and what you want someone to do after reading it.
"Spring maintenance" produces generic content. "Spring AC tune-ups for homeowners who have not had service in over a year, aimed at getting them booked before the first hot week" produces content you can post.
Nothing generated is published automatically. Review is a step, not a formality.
Templates
A campaign that worked can be saved as reusable and run again, and any campaign can be duplicated as a starting point.
This is where the time actually comes back. Most service businesses run the same handful of campaigns every year — seasonal maintenance, a holiday message, a referral push — and rebuilding them from nothing each time is the waste. Save the good one the first time.
Looking like you
Generated content picks up your colours, fonts and logo from the Brand Playbook. Filling that in before your first campaign saves redoing the output of it.