Expense trend

Expense trend compares what you spent over the last 90 days against the 90 days before that.

Why ninety days

Month to month is too noisy in a service business — one large material order or an insurance renewal makes a quiet month look alarming. A full year is too slow to act on.

Ninety against ninety is long enough for a real change to show and short enough that you can still do something about it.

Reading it against revenue

Rising costs are not automatically a problem. Costs rising while revenue is flat is.

That is the comparison that matters and the one people skip. A business growing 30% should see costs rise; the question is whether they rose by less than 30%.

Where increases usually come from

In rough order of frequency:

Recurring charges nobody reviewed. Software, subscriptions, services. Each was justified once; the total never gets looked at. See recurring payments.

Material costs passed through late or not at all. Supplier prices moved and quoted prices did not.

Overhead added during a good stretch that stayed after the good stretch ended. This is the one that hurts, because it never felt like a decision.

Genuine growth, which is fine and should be visible in revenue.

What to do with a rise

Find which category moved before deciding anything. A 12% increase concentrated in one line is a specific problem with a specific fix. The same increase spread evenly across everything is usually inflation, and cutting is the wrong response to that — repricing is.

Last reviewed 2026-07-29

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